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Customer centricity - is your business keeping up?
Technology is a key part of ensuring you understand your customers - but technology quickly changes. Learn how to evolve your business to ensure you are being customer focused.
4 minute read
Shaun Fitzgibbon, Partner at insight and data analytics agency TRA, thrives on understanding human behaviour and is not shy in admitting he loves using data and machines to help solve real human problems. Shaun comes from a background in marketing, commercial strategy, data and insights all blending together to help TRA's clients deliver better products, services and experiences for people.
A key speaker at a recent BNZ Connect Panel discussion, Shaun explained how customer centricity has changed, and how businesses need to adapt in order to stay competitive. The movement from customer research and focus group sessions, to data-led insights gained from monitoring real-life customer experiences, means that organisations now have more information than ever on how people truly interact with their products and services.
But with big data getting bigger and bigger, Shaun explains how the best organisations are investing in people who can make sense of the data – the storytellers.
Watch Shaun’s interview with Liam Dann, New Zealand Herald Business Editor at Large, and learn how your business can make the technological and mental shift to be more customer centric.
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